Rebranded Crest Packaging

This project is a strategic redesign aimed at rebranding Crest for the modern era. By returning to the brand's roots as a technology leader, the new packaging uses geometric minimalism and a refreshing cyan-and-white palette to suggest scientific precision and clinical purity. The goal is to move the product's perception from budget-friendly to advanced-tech, building deeper consumer trust through a sophisticated, instrument-like aesthetic.